- Create constancy of purpose towards improvement of product and service with aim to be competitive, stay in business and provide jobs.
- Adopt a new philosophy – new economic age, learn responsibilities and take on leadership for future change.
- Cease dependence on inspection to achieve quality. Eliminate the need for inspection on a mass basis by building quality into product in the first palace.
- End the practice of awarding business on the basis of price, instead, minimize total costs.
- Improve constantly and forever the system of production and service, to improve quality and productivity, thus decreasing costs.
- Institute training on the job
- Institute leadership, supervision to help do a better job.
- Drive out fear, everyone can work effectively for company.
- Breakdown barriers between departments. Work as teams to foresee production problems.
- Eliminate slogans, exhortations, and targets for workforce.
- Eliminate numerical quotas on the workforce.
- Remove barriers that rob people pride of workmanship.
- Institute a vigorous program of education and self-improvement.
- Put everybody to work to accomplish the transformation.
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